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Enhanced platform to boost Canadian buyers’ searches



June 15th, 2018
Last week, the Canadian Real Estate Association and real estate information portal Local Logic have announced a new partnership which will see the latter provide property-specific neighborhood data for over 300,000 advertised listings.



Local Logic will buttress Canada’s largest real-estate website, REALTOR.ca, with crucial information such as proximity to transportation hubs and vital services, along with CREA’s precise data on neighborhood discovery and noise levels, nearby facilities like shops and schools, and many others.



“We are very excited to be collaborating with one of the top brands in real estate,” Local Logic CEO Vincent-Charles Hodder stated. “This partnership is further evidence that the real estate industry in Canada acknowledges the importance of neighborhood and lifestyle data for home buyers.”

 “Through a pilot on REALTOR.ca, we saw a significant increase in the number of consumers who connected with REALTORS® from listings with this hyper-localized neighbourhood information so it’s clearly influential in the home buying journey,” CREA Interim Vice-President of Marketing and IT Patrick Pichette said.

This piece was written by Ephraim Vecina of REP magazine. It is a follow-up to his article on the same topic which was published on May 25th. We decided to publish them together as both address a similar topic.

Online platform facilitates real estate services on demand

by Ephraim Vecina

25 May 2018

Ever-increasing responsiveness to consumer needs is a main motivator in Canadian fintech, and this has become especially apparent in real estate platform Casalova, which boasts of facilitating on-demand communication between would-be buyers and agents in less than half a minute.

This far outstrips the industry average of 15 hours, Casalova stated.

“The real estate market in Canada is a $14 billion annual industry, yet it takes 15 hours – on average – for an agent to respond to client inquiries. We live in an on-demand world: from Uber and Airbnb to online banking and shopping, people expect a response the moment they're looking for it,” Casalova CEO and co-founder Ray Jaff said. “Our platform is eliminating a major service gap in real estate.”


One of Canada’s leading real estate marketplaces, Casalova aggregates verified listings from multiple sources including the MLS, Royal LePage, RE/MAX, and all other major brokerages. As of May 2018, over $50 million in sale and rental transactions nationwide have closed on Casalova.

We are pleased to have permission from REP magazine to re-publish some of their material. To view the magazine, go to https://www.repmag.ca


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